HOW DOES ENABLEMENT GROUP HELP?
At Enablement Group, we believe in the power of Inbound Marketing and all that goes with it, but it has to start with a plan. What are you trying to achieve? Who is your ideal customer? What do they want (and how do you deliver it)?
With a plan in place, automation is the name of the game. Sure, you can subscribe to the methodology without the tools, but that seems like a lot of unnecessary work. By using the right automation tools, not only do you make marketing easier, you have the data you need to make your marketing smarter.
Implementation is when it all comes together and the team builds out all of the content assets and offers you need to run a campaign. Usually, it takes more than a blog or two to attract and convert visitors into leads.
Last but not least, we have to monitor performance and optimize our efforts. When we track the results of every email, each tweet, and piece of content we are able to fine tune our marketing efforts, improve effectiveness, and results.
Inbound Marketing is just that simple, and just that hard all at the same time. That is why we have built enablement services to provide you the right level of support. From managing content creation, to SEO and social media marketing, automation onboarding, campaign management or even reporting and optimization studies. We can help with some of it, or all of it; that is up to you.
Want to understand why Inbound is so important? Download the 2017 Hubspot State of Inbound Report. In it you will learn about the top challenges and priorities facing marketers and sales reps today.
Inbound Marketing is designed to promote your company, products and services through content like: blogs, podcasts, videos, e-books, newsletters, whitepapers, infographics, SEO, social (and anything else you can dream up--as long as it is relevant) to attract potential customers and nurture them through to purchase and beyond. When you use the Inbound Methodology approach, customers find you!
If you want to learn more about how Inbound works, sign up for a no-obligation 30 minute consultation on how Inbound can be used to help you achieve your business growth goals.