thank you pages
CTAs & forms
keyword research and optimization
Planning a content offer and what tangential content you will need to manage and promote it can seem daunting, but it doesn't have to be. Download our handy worksheet, we promise, a little planning makes it much easier!
Are you struggling to build buyer personas for your business? Download our 7 steps to building a persona guide, which includes a easy to use, one-page template.
WHAT TYPES OF CONTENT DOES ENABLEMENT GROUP PRODUCE?
Content comes in many forms, but depending on the use, the information to be shared, the persona and stage in the buyers journey some forms work better than others, it really depends on the objective of the content. Our team specializes in two types of content: content offers and tangential content (content that either promotes and amplifies the offer or directs visitors through the process of assessing and accessing the content offer).
There is a delicate balance of art and science that must be achieved for both content types to be successful. Thoughtful research and planning paired with ongoing performance review, A/B testing, and optimization will help fine tune and improve your content over time. With decades of experience, we have created just about every kind of content you can imagine, but here are some of our most common content types in both categories:
THE MAIN INGREDIENT
Before we start any campaign we build a content map, this helps us plan: who are we trying to help, what can we help them with, and what content do we need to produce in order to give them the answers and information they need. These questions are asked for each stage of the buyers journey (awareness, consideration and decision). By aligning and creating content in this fashion, we are able to help a buyer wherever they are in their journey and help them advance confidently with information that is helpful and builds trust with you as an expert.
You wouldn't try to drive a car with out gas, or bake brownies without chocolate. Marketing is similar, without really good content, it just isn't going to work. Content is the main ingredient that makes all of your marketing efforts delicious.
We have heard many people question the relevancy of content marketing, and in a way, they are right. There are many people that create content for the sake of creating content! More blogs, more papers! When we see this happening, (on the inside) we shed tears. To be effective, content must be high quality, helpful and relevant to the buyer personas that you care about.