The idea of outcome based selling & marketing has been making headlines for years, so why is it that so few people are doing it? And more importantly, why aren’t the efforts aligned between sales and marketing teams? At Enablement Group – it is our goal to help fix that, but first a quick visual reminder of what outcome based selling and positioning and it’s potential results looks like:


Enablement Group

As always, we welcome feedback! What percentage of your B2B sellers and marketers are focused on business outcomes?

​The Importance of Outcome-Based Selling